Are social media buy buttons on the way out? Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail. Source: Hotel Marketing Are social media buy buttons on the way out?
Top five secrets to building a successful hotel multichannel marketing campaign How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. So what exactly does a successful multichannel campaign look like? Source: Hotel Marketing Top five secrets to building a successful hotel multichannel marketing campaign
OTAs continue to handle the majority of TripAdvisor Instant Booking UBS presented new data for TripAdvisor Instant Booking and metasearch across 10.000 hotels in the US & Canada. According to the report, OTAs handle the majority of bookings and Booking.com remains the leading Instant Booking partner. Source: Hotel Marketing OTAs continue to handle the majority of TripAdvisor Instant Booking
When a robot books your airline ticket Virtual travel assistant services are now popping up worldwide, just as major hotel chains like Starwood and Hilton are incorporating robots into their everyday operations. Source: Hotel Marketing When a robot books your airline ticket