Top five secrets to building a successful hotel multichannel marketing campaign

Top five secrets to building a successful hotel multichannel marketing campaign How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. So what exactly does a successful multichannel campaign look like? Source: Hotel Marketing Top five secrets to building a successful hotel multichannel marketing campaign

OTAs continue to handle the majority of TripAdvisor Instant Booking

OTAs continue to handle the majority of TripAdvisor Instant Booking UBS presented new data for TripAdvisor Instant Booking and metasearch across 10.000 hotels in the US & Canada. According to the report, OTAs handle the majority of bookings and Booking.com remains the leading Instant Booking partner. Source: Hotel Marketing OTAs continue to handle the majority of TripAdvisor Instant Booking