Where will social media users go in 2017? As social media networks continue to evolve, so does the demographic of users on the respective platforms. NewsCred looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017. Source: Hotel Marketing Where will social media users go in 2017?
How OTAs manipulate hotel search results A new OTA practice involves deliberatly minimizing a hotel’s appearance or ranking on its results pages. A byproduct of the behind-the-scenes conflict between hotels, which want customers to book directly with them, and OTAs, which don’t want to be undercut by the hotels. Source: Hotel Marketing How OTAs manipulate hotel search results
Expedia misses revenues on higher promotions, discounts Expedia reported lower-than-expected quarterly revenue due to higher promotions for its member loyalty program and discounts to promote new hotel listings. Company explores the feasibility of taking Trivago public. Source: Hotel Marketing Expedia misses revenues on higher promotions, discounts
Booking.com sees surge in mobile bookings Consumers reserve more than 1 million room nights every 24 hours on Booking.com, with one in three using a mobile device. That ratio rises to half for those in a rush to travel to short-haul destinations within two days. Source: Hotel Marketing Booking.com sees surge in mobile bookings