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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotels and OTAs race to revamp their loyalty programs to boost bookings

Hotels and OTAs race to revamp their loyalty programs to boost bookings Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. What should hoteliers make of all these shifts? Source: Hotel Marketing Hotels and OTAs race to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What do millennials want? Hotels have some ideas

What do millennials want? Hotels have some ideas According to The New York Times, hotels are concluding that millennial travelers want three things: customized experiences, digital convenience and relevant information on social media. Source: Hotel Marketing What do millennials want? Hotels have some ideas

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TripAdvisor data reveals cheapest time to book hotels

TripAdvisor data reveals cheapest time to book hotels TripAdvisor announced its “Best Time to Book” report, revealing the least expensive times to book hotels for summer travel in popular destinations around the globe, based on TripAdvisor hotel booking and meta click data. Source: Hotel Marketing TripAdvisor data reveals cheapest time […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Top 10 luxury hotel brands in digital

Top 10 luxury hotel brands in digital L2’s Digital IQ Index: Luxury Hotels reveals that many brands strengthen their digital presence during the past year. The percentage of brands ranked “Average” increased as the percentage of “Feeble” brands declined, suggesting that even digital laggards are taking steps to avoid falling […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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