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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

GBTA: Booking direct leads to higher travel satisfaction

GBTA: Booking direct leads to higher travel satisfaction A new GBTA Foundation study of U.S. and U.K. corporate travelers finds that booking directly with an airline or hotel offers a higher level of customer satisfaction than booking with a travel agent or OTA. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

PKF: Record U.S. occupancy forecast through 2017

PKF: Record U.S. occupancy forecast through 2017 In the recently released December 2015 edition of Hotel Horizons, PKF-HR forecasts that the growth in demand for lodging accommodations will exceed the change in supply during each of the next two years. The result will be a national occupancy rate of roughly […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How travel companies are improving guest experiences in 2016

How travel companies are improving guest experiences in 2016 Utilizing a variety of different software, apps, and automated scripts, travel companies everywhere are taking the high-tech route to making their guests’ stays more enjoyable and more memorable. Here are a few of the most important technologies travel companies are using. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Best practices for handling sales inquiries at hotels

Best practices for handling sales inquiries at hotels Many hotel sales staff are leaving money on the table due to weak standards in answering inquiries. Top-rated hoteliers share their best practices for handing incoming inquiries. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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