Reasons why hotels and meta search sites don’t “connect” None of the main meta search sites like Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” for their direct sales. Here’s why. Source: Hotel Marketing Reasons why hotels and meta search sites don’t “connect”
Expedia acquires travel photography community Trover Expedia has been on quite the shopping spree, picking up a couple of startups over the past year. It’s latest acquisition is that of Trover, a website and app where travelers can share their photographs with people around the world. Source: Hotel Marketing Expedia acquires travel photography community Trover
Booking.com addresses desires of advanced Japanese travelers Recognising that food is something of an obsession in Japan, Booking.com created a TV spot that follows two friends from Kyushu as they sample delicacies around the country. Source: Hotel Marketing Booking.com addresses desires of advanced Japanese travelers
Hotel loyalty programs should balance economic and social benefits What researchers call the “distinct natures” of social and economic rewards offer some insights into how hotels can attract customers and maintain their long-term loyalty. Source: Hotel Marketing Hotel loyalty programs should balance economic and social benefits