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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Emerging trends for digital travel marketers with an eye on APAC

Emerging trends for digital travel marketers with an eye on APAC From a digital standpoint APAC is a performance driven market. So the digital efforts of transactional travel firms tend to be more strongly geared towards direct response marketing rather than harder-to measure brand campaigns. Source: Hotel Marketing Emerging trends […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton considering cutting travel agent commissions

Hilton considering cutting travel agent commissions Hilton declined to comment, but several sources said it’s planning to reduce agency commissions on its new HHonors rates. The company communicated to multiple sources that commissions would drop to 5 percent from the traditional 10 percent. One source heard 8 percent. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel agents revenue rises in Germany

Travel agents revenue rises in Germany The flood of online offers for people wanting to plan their holidays is driving them away from the internet and into travel agents’ offices, the German Travel Association says. Travel agent revenues climbed by 3% to a record value of 23.7 billion euros for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airlines’ lead over OTAs stalling

Airlines’ lead over OTAs stalling Airline websites have managed major gains over OTAs in the last few years, and now account for about three quarters of online bookings. But their share will remain unchanged for the next three years. Source: Hotel Marketing Airlines’ lead over OTAs stalling

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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