What motivates a top TripAdvisor reviewer to write reviews? To understand why people in general post reviews, there’s no one better to talk to than an active reviewer like Mark Fisher, who has taken the activity from a hobby to an obsession to an art form. Source: Hotel Marketing What motivates a top TripAdvisor reviewer to write reviews?
Priceline’s next growth area will be in corporate travel Although Priceline’s approach to corporate travel has been lukewarm, it appears that the company is slowly shifting its focus to expand its customer base and to scale up its business footprint. Source: Hotel Marketing Priceline’s next growth area will be in corporate travel
Five stars – says who? My trouble with TripAdvisor Despite the fact that virtually every week brings a new story about how useless TripAdvisor is, the site trundles on like a marauder, spewing an ever-increasing volume of freely given, unpaid “content”, as it has since its conception in 2000. Source: Hotel Marketing Five stars – says who? My trouble with TripAdvisor
Airbnb Is facing an existential expansion problem The mayors of 10 major markets around the globe are starting a task force to construct a common response to the problems that Airbnb brings. Source: Hotel Marketing Airbnb Is facing an existential expansion problem