More travelers using hotel loyalty programs according to survey When asked in a recent survey how they save on hotels, 34 percent of respondents replied they join hotel loyalty programs; in a similar survey conducted in 2012, just 25 percent of respondents checked this option. Source: Hotel Marketing More travelers using hotel loyalty programs according to survey
Hilton honors travel agents A new initiative from Hilton is celebrating travel professionals as the backbone of the hospitality and meeting and events industries. The initiative, Hilton’s largest B2B marketing initiative, also offers travel professionals a revamped website with new resources. Source: Hotel Marketing Hilton honors travel agents
Does it really pay to book direct? As more hoteliers spread the gospel of booking direct, they need to practice what they preach. As long as hotels continue to allow OTAs to sell their rooms at lower rates, it won’t matter how much money they spend to try to convince travelers to book direct. Source: Hotel Marketing Does it really pay to book direct?
Kayak is quietly testing out its answer to Airbnb Kayak is quietly testing a prominent search function for short-term apartment-and-home rentals, in the latest instance of an established travel player grappling with how to respond to Airbnb’s incursion into its business. Source: Hotel Marketing Kayak is quietly testing out its answer to Airbnb