Chinese traveler behaviour has changed, what hotels need to know The fifth annual Chinese International Travel Monitor released by Hotels.com has revealed Chinese travellers continue to take the world by storm, with 92 percent planning to increase or maintain spending on travel in the next 12 months. Source: Hotel Marketing Chinese traveler behaviour has changed, what hotels need to know
7 ways hotels are embracing Pokémon Go While some have mixed feelings about the game, the hospitality industry can benefit from tapping into this popular and vibrant trend, and integrating it into their overall content marketing and social media strategies. Source: Hotel Marketing 7 ways hotels are embracing Pokémon Go
Booking.com anticipates mobile users’ purchase intent with AI-driven experience Booking.com sought to integrate the latest technologies into its newest product, which aims to personalize travelers’ experiences and anticipate their purchase intent based on previous preferences. Source: Hotel Marketing Booking.com anticipates mobile users’ purchase intent with AI-driven experience
Business travel prices to increase marginally or remain flat for 2017 GBTA’s Global Travel Price Outlook for 2017 shows only marginal increases or flat travel prices, but for 2017, the key to building successful travel programs will be watching and reacting to an ever-changing global landscape. Source: Hotel Marketing Business travel prices to increase marginally or remain flat for 2017