Smart data marketing in hospitality: The secret to maximizing direct bookings

Smart data marketing in hospitality: The secret to maximizing direct bookings CRM Data is only one part of a hotel’s customer engagment and acquisition strategy. The more important one – and the one that drives direct bookings – is Intent Data: targeting and engaging travel consumers who are “in the market.” Source: Hotel Marketing Smart data marketing in hospitality: The secret to maximizing direct bookings