AccorHotels to acquire John Paul, a leader in the concierge market AccorHotels has begun exclusive negotiations for the acquisition of John Paul, the leading player in premium customer and employee loyalty services. Source: Hotel Marketing AccorHotels to acquire John Paul, a leader in the concierge market
Is Google Maps the next big marketing platform? Is your business “on the map?” Make sure it is, because maps-oriented user interfaces are becoming as important as the traditional hierarchical list-oriented interfaces (such as SERPs) we’ve grown used to in the past 20 years. Source: Hotel Marketing Is Google Maps the next big marketing platform?
By 2020, digital travel will top 7 billion globally North America will be the world’s largest market for digital travel sales this year. But in 2017, eMarketer expects Asia-Pacific will claim this title, one year earlier than previously estimated. Faster expansion of digital travel commerce in China will primarily drive this gain. Source: Hotel Marketing By 2020, digital travel will top 7 billion globally
Why TripAdvisor is becoming the Facebook of online travel Thanks to its plethora of customer data and customer reviews/opinions, TripAdvisor has much higher user stickiness than OTAs. Source: Hotel Marketing Why TripAdvisor is becoming the Facebook of online travel