Mobile room keys, check-in and booking consolidated in Book. Stay. Go. A new application, Book. Stay. Go., hopes to shake up the travel sector by enabling users to book accommodations, select their preferred hotel room, skip the front desk and leverage their mobile device as a room key, all within a single platform. Source: Hotel Marketing Mobile room keys, check-in and booking consolidated in Book. Stay. Go.
How millennials use and want to use tech in hotels Millenials use technology every day, so naturally they want to use their devices during hotel stays. Oracle Hospitality’s recent study “Millenials and hospitality: The redefinition of service,” shares the findings of how 9,000 millenials from eight countries use and want to use tech at hotels. Source: Hotel Marketing How millennials use and want to use tech in hotels
Hotels look to TripAdvisor as OTAs kicked them out of first-page Google results According to a new study across 452 non-branded travel keywords, TripAdvisor had the highest first-page display rate by a significant portion, making it an obvious choice for hotel partnerships, as ffiliate sites and OTAs have kicked hotel brands out of first-page search results. Source: Hotel Marketing Hotels look to TripAdvisor as OTAs kicked them out of first-page Google results
Google to hotels: We pick your profile photo Last Friday, Google switched virtually every hotel profile photo in their Hotel Local Pack results from an exterior to an interior shot. No matter what profile photo you choose, Google is going to make the choice that optimizes their monetization of local. Source: Hotel Marketing Google to hotels: We pick your profile photo