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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Five big forces that are reshaping travel marketing in 2016

Five big forces that are reshaping travel marketing in 2016 Digitally-driven self-serve experiences have done wonders to increase transparency and reduce operating costs for travel companies. But the flip side of “no human interactions” is that a key way of differentiating a travel brand – great people – has been […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels have to be as annoying as airlines, says Hilton CEO

Hotels have to be as annoying as airlines, says Hilton CEO After it’s US$ 50 cancellation fee experiment, Hilton is in the process of doing further tests to move its customers down that journey of recognizing, “if you want total flexibility, there’s a price for that”. Source: Hotel Marketing Hotels […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

HotelTonight’s ‘magic’ words make it easier to search for the right hotel

HotelTonight’s ‘magic’ words make it easier to search for the right hotel Last-minute accommodation booking service HotelTonight has a set of 13 “magic” words that you can use to help you find the right hotel. Source: Hotel Marketing HotelTonight’s ‘magic’ words make it easier to search for the right hotel

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Skyscanner eyes U.S. market after Miami office opens

Skyscanner eyes U.S. market after Miami office opens As Skyscanner enters the North American arena, its strategy will focus on what it does well: international travel and a wide range of partnerships. The company’s localized products in 45 markets let it customize the user experience to cater to the needs […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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