The battle for ‘book direct’ may be won, but the war will be not ‘Book direct’ is the war cry of hotels and their marketing tech and consulting groups. But like real war, the costs and benefits must be evaluated. Especially for a war that is unwinnable. Source: Hotel Marketing The battle for ‘book direct’ may be won, but the war will be not
APAC set to become the world’s largest digital travel sales market Digital travel sales in Asia-Pacific will surpass those in North America next year, making it the largest regional market in the world. Source: Hotel Marketing APAC set to become the world’s largest digital travel sales market
What’s the significance of TripAdvisor’s upgraded flight search platform? The new features pose a challenge to meta-search providers, but will it eventually also lead to a service like TripAdvisor Instant Booking for flights? Source: Hotel Marketing What’s the significance of TripAdvisor’s upgraded flight search platform?
Airbnb says ‘not so fast’ to bots For Airbnb, only humans – in this case, Airbnb hosts – can provide authentic hospitality and help foster the emotional relationship to a new place that travelers often seek. Source: Hotel Marketing Airbnb says ‘not so fast’ to bots