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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hospitality industry lacks data-driven marketing skills

Hospitality industry lacks data-driven marketing skills Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Imagine the future of easier business travel

Imagine the future of easier business travel As part of the Future of Travel 2016 Report, PSFK Labs created five journeys to bring the concepts of discovery and booking to life. In addition to aiding in personal travel, the themes from the report also have applications for the frequent business […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The marketing savvy powering TripAdvisor’s global growth

The marketing savvy powering TripAdvisor’s global growth TripAdvisor’s CMO Barbara Messing has been a driving force behind the company’s growth. Mashable talked marketing with Messing, digging into the tactics TripAdvisor has employed to drive growth. Source: Hotel Marketing The marketing savvy powering TripAdvisor’s global growth

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel industry picks for where to go in 2016

Travel industry picks for where to go in 2016 AP takes a look at some recommendations for where to go in 2016 from the U.S. Tour Operator Association, Lonely Planet, Frommers, Fodor’s Travel +Leisure, Condé Nast, and Travel Leaders Group. Source: Hotel Marketing Travel industry picks for where to go […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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