Google plays concierge with new hotel deals and flight tracking features in search results At a press event yesterday in New York, Google announced a series of updates coming to search results aimed at travel planners looking to get the best deals on flights and accommodations. Source: Hotel Marketing Google plays concierge with new hotel deals and flight tracking features in search results
Cracking the world’s biggest business travel market Asia is the world’s biggest market for business travel. In the next few years, its importance will only grow, as the market is expected to expand four times as quickly as the North American market and more than twice as fast as the European market. Source: Hotel Marketing Cracking the world’s biggest business travel market
Airbnb for Business signs Amex, BCD and Carlson Wagonlit Airbnb’s advance into business travel gets stronger this week as American Express Global Business Travel, BCD Travel, and Carlson Wagonlit Travel will integrate Airbnb for Business into their platforms and allow employees and travel managers to book stays with Airbnb. Source: Hotel Marketing Airbnb for Business signs Amex, BCD and Carlson Wagonlit
Google on creating a travel micro-moments strategy When researching on their smartphones, consumers today are more loyal to their need than to any particular brand. For travel brands, this means you have to earn (and re-earn) each person’s consideration in every micro-moment they experience. Google’s latest article series reveals the consumer trends shaping these travel micro-moments. Source: Hotel Marketing Google on creating a travel micro-moments strategy