The bar has been raised for digital experiences A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools. Source: Hotel Marketing The bar has been raised for digital experiences
How Expedia turns visitors into customers As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization. Source: Hotel Marketing How Expedia turns visitors into customers
For Expedia and Priceline voice-based search is the next frontier in travel It’s hard to disagree with the fact that travel planning and booking are set for a social revolution. But how long will it be until voice-controlled interfaces hit the mainstream? Source: Hotel Marketing For Expedia and Priceline voice-based search is the next frontier in travel
Corporate travel buyers welcome Marriott-Starwood merger The completion of Marriott International’s US$13 billion acquisition of Starwood Hotels & Resorts Worldwide last Friday is greeted by corporate travel managers with more enthusiasm than apprehension. Source: Hotel Marketing Corporate travel buyers welcome Marriott-Starwood merger