Starwood Asia Pacific launches new digital magazine Starwood Asia Pacific launches ‘Momentum’, a new multi-channel digital magazine, created by an award-winning editorial team who were tired of always reading ‘top 10’ lists, and supported by a network of leading contributors across the Asia Pacific region. Source: Hotel Marketing Starwood Asia Pacific launches new digital magazine
Loyalty programs drive travel decisions Almost two-thirds of American travelers say that loyalty programs and points impact where they choose to stay on vacation. And 57% say they save up all their hotel loyalty points to use toward a summer vacation. Source: Hotel Marketing Loyalty programs drive travel decisions
Morgan Stanley sees an end to OTAs ad price war “The four year ad war is over,” proclaimed Analyst Brian Nowak, and suggests that investors should expect higher margins in light of this new behavior. Source: Hotel Marketing Morgan Stanley sees an end to OTAs ad price war
Starwood Hotels is expanding its keyless entry program The expansion, Starwood said, “acknowledges the role mobile is playing as the remote control for travelers’ stays across a broader range of brands.” Source: Hotel Marketing Starwood Hotels is expanding its keyless entry program