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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

The toiletries war heats up at hotels

The toiletries war heats up at hotels Toiletries used to be an afterthought for hotels. If they offered guests a generic shampoo and bar of soap, their obligation was met. That’s no longer the case in a world in which boutique and lifestyle hotels are trying to infuse personality into […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel sites lose bookings with lack of mobile optimization

Travel sites lose bookings with lack of mobile optimization The majority of online travel booking services are missing out on smartphone reservations, with 76 percent not fully mobile-optimized, highlighting the need to reduce Web page payloads and optimize scripts, according to a new report. Source: Hotel Marketing Travel sites lose […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google launches APAC Travel Dashboard

Google launches APAC Travel Dashboard Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com. The Dashboard was first launched in the US a few months ago. For example, hotel owners can now look at what countries are the top feeder markets for their country and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The Review Age and what it means for your hotel

The Review Age and what it means for your hotel Corporate transparency, social responsibility and responding to customer reviews in real-time are but three examples of 21st century business practices that have transitioned from value-add to consumer expectation in under a decade. Source: Hotel Marketing The Review Age and what […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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