Driving success in strategic meeting management Early adopters of SMM programs describe a range of benefits including transparency of spend, and cost savings. However, despite these benefits, the SMM industry has not reached a high level of market maturity, according to a new Carlson Wagonlit report. Source: Hotel Marketing Driving success in strategic meeting management
Booking.com launches new data-driven products for hotels As a standard perk of the partnership with Booking.com, Booking.com Analytics and the Opportunity Centre provide free, on-demand insights that highlight real-time growth opportunities for accommodation providers. Source: Hotel Marketing Booking.com launches new data-driven products for hotels
How Booking.com wins in website traffic When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This website is Booking.com who have had over 4 billion visits over the last 12 months. Source: Hotel Marketing How Booking.com wins in website traffic
Beyond hotel bookings, TripAdvisor’s Tours and Restaurants on track to become 0 Million business TripAdvisor is the largest online travel site in the world and, according to PiperJaffray, 58 percent of visitors to its platforms research or book something other than hotels. Source: Hotel Marketing Beyond hotel bookings, TripAdvisor’s Tours and Restaurants on track to become 0 Million business