For Booking.com direct and third-party bookings can peacefully co-exist OTAs have had it their own way for a long time but Booking.com’s new CEO Gillian Tans seemed relaxed about the future. Different customers will continue to require different ways to book a room. Source: Hotel Marketing For Booking.com direct and third-party bookings can peacefully co-exist
Google Travel wants to become more connector than booker Speaking at the Skift Global Forum, Google’s head for the search engine’s travel product sees a future for Google Travel in its assistant tool for eventually booking flights, giving recommendations and helping to concisely plan itineraries – all over voice. Source: Hotel Marketing Google Travel wants to become more connector than booker
The bar has been raised for digital experiences A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools. Source: Hotel Marketing The bar has been raised for digital experiences
How Expedia turns visitors into customers As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization. Source: Hotel Marketing How Expedia turns visitors into customers