How the Starwood-Marriott merger will impact Hyatt Even though Hyatt wasn’t successful in the bidding war to buy Starwood Hotels, CEO Mark Hoplamazian tells Fortune’s Susie Gharib the giant Marriott-Starwood combination is actually an “opportunity” for his company. Source: Hotel Marketing How the Starwood-Marriott merger will impact Hyatt
Starwood’s loyalty program is experimenting on Snapchat Travel marketers aren’t limiting themselves to millennials or Instagram. Instead, some are already marketing to Generation Z and making big moves on social media platforms like Snapchat. Source: Hotel Marketing Starwood’s loyalty program is experimenting on Snapchat
Fanning the Future #8: Social media. Seriously. Most hotel companies wrestle with the best ways to employ social media as a marketing, communications and guest-service tool. A matter of outmost importance is to focus on investing in feedback technology to ensure the hotel keeps in touch with guest reviews, comments and reactions. Furthermore, by asking (the public) to share their ideas on a number of different categories; technology, space design and more, a hotel recognizes and places itself on a certain, formated and highly interactive community: the travelers’ community. The next evolution of social media could be talking to this community and making it part of the business itself. Source: […]
Is messaging the future of travel? In addition to the widespread use of traditional SMS or text messaging, Internet-based mobile chat apps have become the default means of communication for billions around the world. It’s advancing at lightning pace and penetrating many aspects of our daily lives, including travel. Source: Hotel Marketing Is messaging the future of travel?