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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Customization, freedom and the next phase of luxury travel

Customization, freedom and the next phase of luxury travel It’s not enough for luxury tour operators to build pricy, exclusive travel experiences anymore. Shifting consumer behavior has led to the need to develop a diverse set of products while anticipating consumer demand years ahead of time. Source: Hotel Marketing Customization, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Top CEOs: Both good, bad signs for hotels

Top CEOs: Both good, bad signs for hotels Hoteliers collectively seem to have their antennas up lately looking for signs of where the hotel industry is headed, but all the signs aren’t saying the same things and people aren’t necessarily looking in the same directions. Source: Hotel Marketing Top CEOs: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel CEOs’ opinions on Marriott/Starwood

Hotel CEOs’ opinions on Marriott/Starwood Hotel News Now caught up with CEOs from international brand, ownership and management companies to get their take on how this merger might affect the industry at large, and what it means for the future of brand consolidation. Source: Hotel Marketing Hotel CEOs’ opinions on […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How travelers are manipulated into booking

How travelers are manipulated into booking The fare-no-longer-available trick is just one of many perfectly legal travel industry ploys designed to convince you to make a booking decision now and to pay more. Travel companies use methods that range from decoy prices to creating the perception of product scarcity to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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