Google looks to ease tensions within travel sector As the company moves from a marketing platform to a transaction facilitor in travel, Google has created a “Travel Industry Council” to improve relations with key travel brands. Source: Hotel Marketing Google looks to ease tensions within travel sector
From social media to online travel Former Google India head Ashish Kashyap transformed Ibibo from a social media company into an important player in the Indian online travel space. Now, he is geared up to fight for the meatiest chunk of the travel market: Hotels. Source: Hotel Marketing From social media to online travel
Airbnb vs. Hotels: New study reveals key consumer purchase drivers While there is considerable contrast between the personas and preferences of Airbnb and hotel guests, it’s a gap that’s getting smaller by the day. Source: Hotel Marketing Airbnb vs. Hotels: New study reveals key consumer purchase drivers
Who uses a travel agent in this day and age? Though travel agencies’ business isn’t expected to return to pre-internet levels, online booking has shown travelers the frustrations that can come with booking travel themselves – and that outsourcing the stress of arranging travel can be worthwhile. Source: Hotel Marketing Who uses a travel agent in this day and age?