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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Sabre announces migration of La Quinta by Wyndham to SynXis Platform

Sabre announces migration of La Quinta by Wyndham to SynXis Platform This unprecedented migration involved the simultaneous transition of La Quinta's reservations software and property management system for more than 900 hotels. Source: Hotel Marketing Sabre announces migration of La Quinta by Wyndham to SynXis Platform

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Categories: Marketing Articles
Posted by marketingcomgr

How OTAs optimize conversion across the customer journey

How OTAs optimize conversion across the customer journey With 64% of travelers preferring to book directly with suppliers, Travelport looks at what OTAs can do to increase conversions. Source: Hotel Marketing How OTAs optimize conversion across the customer journey

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Categories: Marketing Articles
Posted by marketingcomgr

Direct hotel bookings in Italy to drop to 16 percent of all online sales by 2023

Direct hotel bookings in Italy to drop to 16 percent of all online sales by 2023 An analysis by SiteMinder reveals that direct bookings have plummeted from 94% in online hotel sales in Italy 10 years ago to only 20% of the €11.6 billion estimated this year. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by marketingcomgr

China: Ctrip sets tone for offline expansion

China: Ctrip sets tone for offline expansion Ctrip is expanding its offline footprint to more than 8000 stores by the end of this year. Source: Hotel Marketing China: Ctrip sets tone for offline expansion

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Categories: Marketing Articles
Posted by marketingcomgr
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