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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How social proof influences the travel booking cycle

How social proof influences the travel booking cycle A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation. Source: Hotel Marketing How social proof influences the travel booking cycle

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Categories: Marketing Articles
Posted by marketingcomgr

It’s not worth the wait! Cut back on wait times with the right PMS

It’s not worth the wait! Cut back on wait times with the right PMS How selecting the right PMS can save hotels time and reduce unnecessary costs. Source: Hotel Marketing It’s not worth the wait! Cut back on wait times with the right PMS

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Categories: Marketing Articles
Posted by marketingcomgr

Hotel execs expect continued growth of group business

Hotel execs expect continued growth of group business In past quarterly earnings calls, hotel executives had forecasted the growth pace of group business would return to previously seen levels. Source: Hotel Marketing Hotel execs expect continued growth of group business

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Categories: Marketing Articles
Posted by marketingcomgr

Travel duopoloy spent $10.6B on marketing in 2018

Travel duopoloy spent .6B on marketing in 2018 Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. Source: Hotel Marketing Travel duopoloy spent .6B on marketing in 2018

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Categories: Marketing Articles
Posted by marketingcomgr
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