Mobile now #1 for travel research and booking among U.S. travelers

Mobile now #1 for travel research and booking among U.S. travelers According to a new study, it’s a myth that consumers only turn to their mobile devices for travel research. Mobile touch points like in-app ads and email can initiate the booking process and result in a full conversion. Trend: consumers spend more time in high quality apps that add real value to their “everyday.” Source: Hotel Marketing Mobile now #1 for travel research and booking among U.S. travelers