Increased spontaneous and offseason vacations propel travel growth Growth in international tourism is fueled by increased demand in trips to cities during the “offseason” and spontaneous weekend breaks. With aspirational consumers wanting experiences rather than products, hotels need to be prepared to reach these consumers. Source: Hotel Marketing Increased spontaneous and offseason vacations propel travel growth
Airbnb CMO on communities, technology and storytelling Airbnb’s marketing chief, Jonathan Mildenhall, talks about harnessing the stories of the brand’s fans, and creating the first-ever global “community-driven superbrand.” Source: Hotel Marketing Airbnb CMO on communities, technology and storytelling
The power of peers increasingly influences vacation choices When it comes to winning over new customers, there is nothing like a post from another traveler. Hyatt is so convinced of the importance of user-generated content that it launched a whole online campaign around it. Source: Hotel Marketing The power of peers increasingly influences vacation choices
Millennials are more likely to use travel agents than any other U.S. demographic The number of people who say they’ve used a travel agent to book a trip has rebounded slightly in recent years, and increased interest from millennials in agents may have contributed. Source: Hotel Marketing Millennials are more likely to use travel agents than any other U.S. demographic