Travel and the chat bots With Facebook making headlines last week as it launches ‘Bots on Messenger’ where does the travel industry stand? Chat bots are undoubtedly the flavour of the month, but in the hyper-competitive travel industry brands should not forget that the end game must be customer value. Source: Hotel Marketing Travel and the chat bots
Hotel booking using the Facebook messenger platform Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even book hotel rooms, is an exciting new booking platform for hotel chains and OTAs. Source: Hotel Marketing Hotel booking using the Facebook messenger platform
Starwood’s taking hotel reservations from Instagram Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations by letting users book a stay by tapping photos on Instagram photos posted by Starwood-paid influencers. Source: Hotel Marketing Starwood’s taking hotel reservations from Instagram
Study: 10% of global travel revenue generated by TripAdvisor? A team at Oxford Economics has quantified TripAdvisor’s contribution, showing just how significant the impact has been. According to the findings, in 2014 there were 22 million extra trips and 352 million additional tourism nights directly generated by TripAdvisor. Source: Hotel Marketing Study: 10% of global travel revenue generated by TripAdvisor?