Tripadvisor leads the way in mobile traffic among travel sites

Tripadvisor leads the way in mobile traffic among travel sites US travelers are increasingly turning to mobile. It is estimated that almost 70% of all online travel bookings will be made on mobile devices by 2019. And when it comes to mobile engagement, some sites are strongly outperforming others. Source: Hotel Marketing Tripadvisor leads the way in mobile traffic among travel sites

Travel has entered era of ‘cyber insecurity’

Travel has entered era of ‘cyber insecurity’ That is the view of security specialist and political scientist Pete Singer, who told the World Travel and Tourism Council (WTTC) summit in Dallas that cyber fraud cost an estimated $500 billion globally last year and the annual bill is estimated to hit $2,000 billion by 2019. Source: Hotel Marketing Travel has entered era of ‘cyber insecurity’

Gartner on what loyalty means to customer experience

Gartner on what loyalty means to customer experience Today, many marketers are measuring what they believe to be loyalty but is actually something very different and much less. Reminding ourselves what the word “loyalty” really means can improve our brands’ marketing analytics, customer experience, and customer retention. Source: Hotel Marketing Gartner on what loyalty means to customer experience