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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Disruptors, digital marketing, and the hospitality industry

Disruptors, digital marketing, and the hospitality industry HSMAI recently had the opportunity to connect with Dr. Lalia Rach, who will be delivering a presentation on Navigating the Era of Disruption at the HSMAI Digital Marketing Strategy Conference 2016, to talk about disruptors, digital marketing, and the hotel horizon. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia reveals ownership in smaller travel sites

Expedia reveals ownership in smaller travel sites Expedia Inc. made a slew of blockbuster acquisitions in 2015, ranging from shelling out $3.6 billion for HomeAway to $280 million for Travelocity, but there hasn’t been much visibility into some of its smaller investment activities until now. Source: Hotel Marketing Expedia reveals […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why Virtual Reality is the most exciting innovation in travel marketing

Why Virtual Reality is the most exciting innovation in travel marketing Virtual Reality has been coming for a while. And while we don’t want to be premature, it’s safe to say that 2016 will be the year that VR emerges from the shadows, opening itself up to mass marketing and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Qantas tries to appeal to millennial fliers with branded-content site

Qantas tries to appeal to millennial fliers with branded-content site The brand-content site features articles like “Is this the best way to enjoy a natural hot spring?” and “How to travel with your partner and still like them afterwards.” Source: Hotel Marketing Qantas tries to appeal to millennial fliers with […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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