Women book business travel earlier, saving companies millions The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. But what about when planning travel? Do gender differences show up there, and if so, how? Source: Hotel Marketing Women book business travel earlier, saving companies millions
How Starbucks sees loyalty programs evolving In this age of interaction, consumers are leaning toward highly personalized loyalty programs. This week, Starbucks released a revamped rewards program and app to meet that emerging demand. Source: Hotel Marketing How Starbucks sees loyalty programs evolving
Hotels craft inviting image with user-generated content With 40% of millennials relying on user-generated content to determine their travel plans, Luxury Hotel brands have begun integrating UGC more broadly across site pages. Source: Hotel Marketing Hotels craft inviting image with user-generated content
How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How Hilton is rising to the challenge of personalisation