Women book business travel earlier, saving companies millions

Women book business travel earlier, saving companies millions The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. But what about when planning travel? Do gender differences show up there, and if so, how? Source: Hotel Marketing Women book business travel earlier, saving companies millions

How Hilton is rising to the challenge of personalisation

How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How Hilton is rising to the challenge of personalisation