Strong digital presence primary tool in regaining hotel margins

Strong digital presence primary tool in regaining hotel margins As OTAs continue to move further along the travel journey, hotel brands must further differentiate themselves beyond the booking phase. Experiences that OTAs and home-sharing services cannot replicate and impeccable service will continue to serve as key differentiators in the coming years, according to a new report by L2. Source: Hotel Marketing Strong digital presence primary tool in regaining hotel margins

Why driving loyalty through customer experience is the future in hospitality

Why driving loyalty through customer experience is the future in hospitality While competition on price is unlikely to go away, customer experience will become increasingly important. Hotels that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. Source: Hotel Marketing Why driving loyalty through customer experience is the future in hospitality