How resorts can beat Airbnb at “Living There” The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don’t go there, live there. Implicit in the campaign is the spin that somehow hotels encroach upon their community and are fundamentally alien to it. Source: Hotel Marketing How resorts can beat Airbnb at “Living There”
How Marriott personalizes at scale Marriott’s VP Digital Marketing discusses taking a guestcentric approach to hotel marketing, engaging consumers with personalized and useful content, and tracking social with its dedicated M Live centers. Source: Hotel Marketing How Marriott personalizes at scale
Smartphones dominate last-minute hotel bookings Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study. Source: Hotel Marketing Smartphones dominate last-minute hotel bookings
How major hotel brands are downsizing in all the right ways Big hotel chains are going low-budget, appealing to workers for whom cost and cool are more important than cushy comfort. Source: Hotel Marketing How major hotel brands are downsizing in all the right ways