Gartner on what loyalty means to customer experience

Gartner on what loyalty means to customer experience Today, many marketers are measuring what they believe to be loyalty but is actually something very different and much less. Reminding ourselves what the word “loyalty” really means can improve our brands’ marketing analytics, customer experience, and customer retention. Source: Hotel Marketing Gartner on what loyalty means to customer experience

The case for stopping OTAs use your brand terms in Google AdWords

The case for stopping OTAs use your brand terms in Google AdWords According to estimates by hotel marketing agency Mirai, almost 15% of your Booking.com business comes from Google AdWords conversions generated with your hotel’s brand name. How about stopping intermediates from using your trademark and occupying that space in Google AdWords with your ads? Source: Hotel Marketing The case for stopping OTAs use your brand terms in Google AdWords