Travel industry sees wave of interest in messaging chatbots Without the lambaste and fanfare often associated with new technological trends, chatbots have crept their way into social messaging applications and are being used by travel companies to engage with their customers. Source: Hotel Marketing Travel industry sees wave of interest in messaging chatbots
Summer brings surge in travel-related paid-search, TV campaigns Two separate reports reveal that advertising spend by some of the largest travel companies demonstrates the success that comes from cross-channel campaigns. Source: Hotel Marketing Summer brings surge in travel-related paid-search, TV campaigns
OpenTravel reveals next generation of open source messaging for consumer direct bookings OpenTravel’s 2.0 object model solution facilitates a seamless flow of information from internal development, to partnerships, and through industry verticals, promoting connectivity and ultimately profitability. Source: Hotel Marketing OpenTravel reveals next generation of open source messaging for consumer direct bookings
Olset launches interactive hotel review map Olset owns the world’s largest databank of positive and negative things that real travelers have mentioned about hotels. Now they created a really cool interactive map to visualize all that data. Source: Hotel Marketing Olset launches interactive hotel review map