How resorts can beat Airbnb at “Living There”

How resorts can beat Airbnb at “Living There” The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don’t go there, live there. Implicit in the campaign is the spin that somehow hotels encroach upon their community and are fundamentally alien to it. Source: Hotel Marketing How resorts can beat Airbnb at “Living There”