TripAdvisor to switch off KeepMeBooked TripAdvisor is to shut down the KeepMeBooked reservation and marketing platform it obtained as part of the recent HouseTrip acquisition. Source: Hotel Marketing TripAdvisor to switch off KeepMeBooked
How resorts can beat Airbnb at “Living There” The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don’t go there, live there. Implicit in the campaign is the spin that somehow hotels encroach upon their community and are fundamentally alien to it. Source: Hotel Marketing How resorts can beat Airbnb at “Living There”
How Marriott personalizes at scale Marriott’s VP Digital Marketing discusses taking a guestcentric approach to hotel marketing, engaging consumers with personalized and useful content, and tracking social with its dedicated M Live centers. Source: Hotel Marketing How Marriott personalizes at scale
Smartphones dominate last-minute hotel bookings Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study. Source: Hotel Marketing Smartphones dominate last-minute hotel bookings