Hotels eliminate guestroom desks Changing trends in the way travelers work during a hotel stay is driving brands to rethink guestroom design. And more are eliminating the traditional guestroom desk altogether. Source: Hotel Marketing Hotels eliminate guestroom desks
Are social media buy buttons on the way out? Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail. Source: Hotel Marketing Are social media buy buttons on the way out?
Top five secrets to building a successful hotel multichannel marketing campaign How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. So what exactly does a successful multichannel campaign look like? Source: Hotel Marketing Top five secrets to building a successful hotel multichannel marketing campaign
OTAs continue to handle the majority of TripAdvisor Instant Booking UBS presented new data for TripAdvisor Instant Booking and metasearch across 10.000 hotels in the US & Canada. According to the report, OTAs handle the majority of bookings and Booking.com remains the leading Instant Booking partner. Source: Hotel Marketing OTAs continue to handle the majority of TripAdvisor Instant Booking