Today's empowered traveler views the travel experience holistically They demand high-quality experiences, competitive pricing across the value chain and expect to be recognized and responded to in real-time according to their preferences or concerns. Source: Hotel Marketing Today's empowered traveler views the travel experience holistically
Digital travel ad spend scales as competition for travelers rises A strong economy, considerable competition for travelers and a shift from traditional to digital media are noted as three primary reasons for the growth in travel ad spending. Source: Hotel Marketing Digital travel ad spend scales as competition for travelers rises
How travel marketers can capture the "momentary market" Digital transformation has reached a saturation point. Which is why travel marketers should view each opportunity as if it’s an individual market – a momentary market. Source: Hotel Marketing How travel marketers can capture the "momentary market"
Airbnb’s professional aspirations From acquiring an array of companies to experimenting with developers to design new inventory for short-term rentals, all appear geared toward frequent and business travelers. Source: Hotel Marketing Airbnb’s professional aspirations
