Where is the Netflix of travel? Google’s industry head of travel called for the sector to better harness digital personalization to drive customer loyalty and boost sales. Source: Hotel Marketing Where is the Netflix of travel?
Google launches Place Topics Place Topics use data based on reviews to provide concise information on what customers highlight about your business. Source: Hotel Marketing Google launches Place Topics
Research provides strong evidence that hotels are justified to invest in loyalty programs Loyalty programs have long been a feature of the hotel sector, but little evidence has traditionally supported whether they represent an operationally and financially beneficial form of investment. Source: Hotel Marketing Research provides strong evidence that hotels are justified to invest in loyalty programs
How hotels can attract more summer tourists With more sunshine, warmer weather, and opportunities for outdoor fun, a lot of hotels are gearing themselves up to welcome an influx of guests this summer. Source: Hotel Marketing How hotels can attract more summer tourists