Fanning the Future #8: Social media. Seriously. Most hotel companies wrestle with the best ways to employ social media as a marketing, communications and guest-service tool. A matter of outmost importance is to focus on investing in feedback technology to ensure the hotel keeps in touch with guest reviews, comments and reactions. Furthermore, by asking (the public) to share their ideas on a number of different categories; technology, space design and more, a hotel recognizes and places itself on a certain, formated and highly interactive community: the travelers’ community. The next evolution of social media could be talking to this community and making it part of the business itself. Source: […]
Is messaging the future of travel? In addition to the widespread use of traditional SMS or text messaging, Internet-based mobile chat apps have become the default means of communication for billions around the world. It’s advancing at lightning pace and penetrating many aspects of our daily lives, including travel. Source: Hotel Marketing Is messaging the future of travel?
How Marriott uses WeChat in China With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La to stay connected with customers in the Asia. Source: Hotel Marketing How Marriott uses WeChat in China
U.S. hotels gain incremental negotiating strength over OTAs The balance of power has shifted in favor of U.S. hospitality companies in their tenuous relationship with online travel agencies, according to Fitch Ratings. Source: Hotel Marketing U.S. hotels gain incremental negotiating strength over OTAs