Google adds Booking.com hotel reviews While Google still shows its own reviews for hotel listings, the company now added an additional section that for the poment is popoulated by Priceline Groups reviews, including Booking.com and Agoda. Source: Hotel Marketing Google adds Booking.com hotel reviews
Hotel loyalty programs growing members faster than engagement Major chains saw their numbers of loyalty program members in 2015 increase an estimated 13.1 percent, but it’s likely that more than half of these memberships are inactive or lapsed. Source: Hotel Marketing Hotel loyalty programs growing members faster than engagement
Hyatt unlocks mobile-enabled amenities The Hyatt Regency San Francisco is enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices. Source: Hotel Marketing Hyatt unlocks mobile-enabled amenities
Smartphones lead diners to restaurants Smartphones are a key part of the dining experience for many internet users, even before they head to a restaurant. According to April 2016 research, about half of diners use their device to find a restaurant location or browse a menu. Source: Hotel Marketing Smartphones lead diners to restaurants