Booking.com sees loyalty programs as a burden, not an opportunity

Booking.com sees loyalty programs as a burden, not an opportunity Priceline speaking at a retail tech conference in mid-March, said there is a downside to loyalty programs and its Booking.com unit would rather create a great user experience for site visitors and app users instead of paying them to be loyal. Source: Hotel Marketing Booking.com sees loyalty programs as a burden, not an opportunity