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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Marriott explains content marketing in the hotel industry

Marriott explains content marketing in the hotel industry Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies than a traditional sales pitch. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline’s top innovation hurdle: ‘the cost of coordination’

Priceline’s top innovation hurdle: ‘the cost of coordination’ Priceline.com’s director of product planning and strategy, Scott Lake, said that the company’s approach to innovation changed when it recognized an important rule of thumb. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How to cope with loss of OTA billboard effect?

How to cope with loss of OTA billboard effect? As the number of prospective hotel guests who switch over to book on hotel websites after shopping for rooms on OTAs will continue to fall, hotels need to get smarter about their distribution strategies by encouraging direct bookings and providing guest […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Shangri-La uses Instagram to keep consumers warm this Christmas

Shangri-La uses Instagram to keep consumers warm this Christmas The brand has unveiled an advent calendar on the social media platform offering its 32,000 followers a chance to win prizes for watching and interacting with brief Christmas videos. The continuity of the videos will encourage users to come back, which […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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