Booking.com goes to court to try to get trademarks

Booking.com goes to court to try to get trademarks Booking.com has run into a wall trying to get trademarks related to its namesake, and it’s going to court to overturn U.S. Patent and Trademark office decisions. The USPTO argues that Booking.com is merely descriptive of the travel services that the site offers, so it can’t be trademarked. Source: Hotel Marketing Booking.com goes to court to try to get trademarks

Airbnb to travelers: Don’t be a tourist, “Live There”

Airbnb to travelers: Don’t be a tourist, “Live There” Airbnb’s new campaign is aimed at younger travelers, or at least those young in spirit. It’s focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. Source: Hotel Marketing Airbnb to travelers: Don’t be a tourist, “Live There”

Cornell study: Hotels shouldn’t overdo responses to online reviews

Cornell study: Hotels shouldn’t overdo responses to online reviews A new study from Cornell University suggests that hotel guests appreciate substantive responses to negative reviews, but operators should go easy on review responses. The study found that revenue levels increase as the number of management responses increases, but only to a point. Source: Hotel Marketing Cornell study: Hotels shouldn’t overdo responses to online reviews