How Marriott’s real-time mobile rewards strategy results in 100pc conversions Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate. Source: Hotel Marketing How Marriott’s real-time mobile rewards strategy results in 100pc conversions
Chinese tourists looking ever further afield for travel Some 18 million Chinese nationals travelled abroad during the three-months from April to May, marking a 12.5 per cent increase on the previous year. Source: Hotel Marketing Chinese tourists looking ever further afield for travel
Is the full-service hotel dead? For some industry experts, hotels have to either become low-cost leaders and go “ridiculously” select by charging guests for ancillary services and amenities or they have to go in the opposite direction and do something “truly differentiated” and exclusive. Source: Hotel Marketing Is the full-service hotel dead?
Americans split on whether to tip hotel staff There is no consensus among Americans travelers about which, if any, hotel staffer should get a tip, according to a survey commissioned by the travel company Expedia. Source: Hotel Marketing Americans split on whether to tip hotel staff