AccorHotels creates new role to deal with growth, digital and greedy OTAs A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help. Source: Hotel Marketing AccorHotels creates new role to deal with growth, digital and greedy OTAs
Inside Expedia’s Usability Lab, consumer behavior provides insights When booking hotel rooms, French travelers want to know if breakfast is included. Asian travelers are concerned about closet size, and US travelers tend not to sweat the small stuff. Source: Hotel Marketing Inside Expedia’s Usability Lab, consumer behavior provides insights
HomeAway’s transition under Expedia ‘progressing well’ According to analyst Cantor Fitzgerald, HomeAway’s transition is progressing well, with robust growth in paid search volume and a wide range of changes to the website. Source: Hotel Marketing HomeAway’s transition under Expedia ‘progressing well’
TripAdvisor to switch off KeepMeBooked TripAdvisor is to shut down the KeepMeBooked reservation and marketing platform it obtained as part of the recent HouseTrip acquisition. Source: Hotel Marketing TripAdvisor to switch off KeepMeBooked