Study: 10% of global travel revenue generated by TripAdvisor?

Study: 10% of global travel revenue generated by TripAdvisor? A team at Oxford Economics has quantified TripAdvisor’s contribution, showing just how significant the impact has been. According to the findings, in 2014 there were 22 million extra trips and 352 million additional tourism nights directly generated by TripAdvisor. Source: Hotel Marketing Study: 10% of global travel revenue generated by TripAdvisor?

How hotels can compete for revenue against the growing threat of Airbnb

How hotels can compete for revenue against the growing threat of Airbnb Hotels that are aware of the increased value-consciousness of travelers may better hold market share against the Airbnb threat if value added features, creative bundling and rate parity are strategically executed and marketed. Source: Hotel Marketing How hotels can compete for revenue against the growing threat of Airbnb