How major hotel brands are downsizing in all the right ways Big hotel chains are going low-budget, appealing to workers for whom cost and cool are more important than cushy comfort. Source: Hotel Marketing How major hotel brands are downsizing in all the right ways
Online travel booking grows in China, but traditional agents still dominate Chinese travelers still trust and use traditional travel agencies more than online booking sites in 2016. But the percentage of online travel agency penetration in China reached a record high level last year. Source: Hotel Marketing Online travel booking grows in China, but traditional agents still dominate
IHG: Checking-in to the future of luxury travel InterContinental Hotels Group has sought the expertise of Fortune 500 Futurist, Faith Popcorn to predict the future of luxury travel. Source: Hotel Marketing IHG: Checking-in to the future of luxury travel
The big tech drive to encourage hotel loyalty Many of the big players, including Hilton, Hyatt, Marriott and Starwood have recently revamped their loyalty programs, driven by digital opportunities, as well as a desire to encourage direct bookings. Source: Hotel Marketing The big tech drive to encourage hotel loyalty