How Marriott personalizes at scale Marriott’s VP Digital Marketing discusses taking a guestcentric approach to hotel marketing, engaging consumers with personalized and useful content, and tracking social with its dedicated M Live centers. Source: Hotel Marketing How Marriott personalizes at scale
Smartphones dominate last-minute hotel bookings Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study. Source: Hotel Marketing Smartphones dominate last-minute hotel bookings
How major hotel brands are downsizing in all the right ways Big hotel chains are going low-budget, appealing to workers for whom cost and cool are more important than cushy comfort. Source: Hotel Marketing How major hotel brands are downsizing in all the right ways
Online travel booking grows in China, but traditional agents still dominate Chinese travelers still trust and use traditional travel agencies more than online booking sites in 2016. But the percentage of online travel agency penetration in China reached a record high level last year. Source: Hotel Marketing Online travel booking grows in China, but traditional agents still dominate