How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How Hilton is rising to the challenge of personalisation
Booking.com’s COO on revolutionizing the way we travel Booking.com‘s Chief Operating Officer Gillian Tans tells The Next Web how the company’s consumer and data-driven culture has enabled it to grow from a small team of dedicated individuals into a global travel empire, serving more than 200 countries. Source: Hotel Marketing Booking.com’s COO on revolutionizing the way we travel
What happens if Amex loses its Starwood co-branding American Express already was reeling from the loss of its lucrative co-branding partnership with Costco when in late March Marriott won the bidding war for Starwood, another of Amex’s valued co-branding partners. It wasn’t good news. Source: Hotel Marketing What happens if Amex loses its Starwood co-branding
Global study: Millennials mobile use reshaping hospitality industry A new report from Oracle Hospitality – Millennials and Hospitality: The Redefinition of Service – highlights the ways in which hospitality operators need to adapt their services to meet the individual needs of millennials. Source: Hotel Marketing Global study: Millennials mobile use reshaping hospitality industry