Consolidation could be new norm for boutique sector Analysts, experts and longtime boutique hoteliers said they believe the wave of consolidation is in some ways a necessity, as the larger industry grapples with the need for size, but it can be difficult for those who operate specifically in this space. Source: Hotel Marketing Consolidation could be new norm for boutique sector
Winning mobile hotel bookings in metasearch Not long ago, mobile made up such a small portion of metasearch volume that it would often be neglected without any significant impacts on the overall campaign. Today, it’s not uncommon for mobile eligible impressions to be equal to desktop. With the amount of volume on the line it’s important to pay attention. Source: Hotel Marketing Winning mobile hotel bookings in metasearch
Are hotels’ direct booking efforts really working? That was the question on many analysts’ minds during the first quarter earnings calls hosted by major U.S. hotel companies. Skift summarizes the current state of direct bookings for the major hotel brands in this article. Source: Hotel Marketing Are hotels’ direct booking efforts really working?
No demand for alternative accommodation from corporate travel, says Egencia The Expedia-owned corporate travel agency says integrating products such as vacation rentals would certainly be possible since the mothership’s $3.9 billion purchase of HomeAway in 2015 but corporate customers are not looking for it at present. Source: Hotel Marketing No demand for alternative accommodation from corporate travel, says Egencia