Booking.com sponsors over half of TripAdvisor’s Instant Booking listings

Booking.com sponsors over half of TripAdvisor’s Instant Booking listings The presence of Booking.com inventory has been more pronounced for European listings. TripAdvisor has managed to integrate most of the big hotel chains into Instant Booking. The bigger challenge will be the independents. Source: Hotel Marketing Booking.com sponsors over half of TripAdvisor’s Instant Booking listings

Direct bookings: Are corporates and travel agents caught in the crossfire?

Direct bookings: Are corporates and travel agents caught in the crossfire? If the industry shift toward loyalty rates is intended to challenge the OTAs, the question is whether managed travel programs and corporates booking through global distribution systems could once more get caught in the crossfire Source: Hotel Marketing Direct bookings: Are corporates and travel agents caught in the crossfire?

Consolidation could be new norm for boutique sector

Consolidation could be new norm for boutique sector Analysts, experts and longtime boutique hoteliers said they believe the wave of consolidation is in some ways a necessity, as the larger industry grapples with the need for size, but it can be difficult for those who operate specifically in this space. Source: Hotel Marketing Consolidation could be new norm for boutique sector