Owning the digital conversation to maximize revenue growth New and emerging digital, mobile and social travel options are drawing consumers’ attention, and hotels are determining how to best connect with those consumers on these emerging distribution channels. Source: Hotel Marketing Owning the digital conversation to maximize revenue growth
Are online travel sites providing biased information? A cyber war has erupted in recent weeks between major OTAs such as Expedia and Priceline.com and hotel chains over how some discounts are being offered. Consumers, for their part, are caught in the middle of a fight many have no idea even exists. Source: Hotel Marketing Are online travel sites providing biased information?
Airbnb’s unregulated commercial activity More than seven months have passed since Airbnb issued its “community compact.” Unfortunately, those objectives have yet to bear fruit. Source: Hotel Marketing Airbnb’s unregulated commercial activity
Hotels must ease booking shift from mobile to desktop Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. Source: Hotel Marketing Hotels must ease booking shift from mobile to desktop