Hotel rates in Paris halved as visitor numbers slide Hotels in Paris are offering discounts of up to 56 per cent in a bid to entice tourists back to the city. But terrorism is not the only factor discouraging foreign visitors. Source: Hotel Marketing Hotel rates in Paris halved as visitor numbers slide
Hotel website design and usability: Top 10 mistakes Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. Source: Hotel Marketing Hotel website design and usability: Top 10 mistakes
Attracting the next generation of travelers If you want to stand out with the younger group of tourists, your standard website and listing on OTAs won’t be enough. Hotels today need to take advantage of social media in order to successfully appeal to this age group. Source: Hotel Marketing Attracting the next generation of travelers
Hotel groups turn to TripAdvisor for direct-booking strategy One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor to persuade travelers through advertising to book direct on the hotels’ respective websites. Source: Hotel Marketing Hotel groups turn to TripAdvisor for direct-booking strategy