Airbnb forges trail to the mountains Unlike most lodging conferences where Airbnb is considered Public Enemy #1, the company found a receptive audience at last weeks Mountain Travel Symposium. The company presented its efforts to provide a fuller experience than merely providing a lodging unit. Source: Hotel Marketing Airbnb forges trail to the mountains
Gartner on what loyalty means to customer experience Today, many marketers are measuring what they believe to be loyalty but is actually something very different and much less. Reminding ourselves what the word “loyalty” really means can improve our brands’ marketing analytics, customer experience, and customer retention. Source: Hotel Marketing Gartner on what loyalty means to customer experience
Hotel marketers need an integrated SEO/PPC strategy more than ever On the back of recent changes by internet giant Google hotel operators could face a fall in online revenues – unless they respond with a fully integrated approach to their digital marketing. Source: Hotel Marketing Hotel marketers need an integrated SEO/PPC strategy more than ever
The case for stopping OTAs use your brand terms in Google AdWords According to estimates by hotel marketing agency Mirai, almost 15% of your Booking.com business comes from Google AdWords conversions generated with your hotel’s brand name. How about stopping intermediates from using your trademark and occupying that space in Google AdWords with your ads? Source: Hotel Marketing The case for stopping OTAs use your brand terms in Google AdWords