Mobile accounts for 52% of digital travel-related browsing Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. Source: Hotel Marketing Mobile accounts for 52% of digital travel-related browsing
Direct now cheaper than OTAs for majority of hotel searches? Checks on over 200 million price comparisons between supplier-direct and intermediaries for hotels around the world has found the hotel website is starting to turn things around, at least in terms of displayed rates. Source: Hotel Marketing Direct now cheaper than OTAs for majority of hotel searches?
Google app now delivering restaurant reviews Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Source: Hotel Marketing Google app now delivering restaurant reviews
Rise of the robo-agent Many of the products are still in beta testing, and experts agree: A.I. is a nascent addition to travel technologies. But it’s here, and it’s likely here to stay. Source: Hotel Marketing Rise of the robo-agent