How Marriott delivers seamless, consumer-first experiences A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers. Source: Hotel Marketing How Marriott delivers seamless, consumer-first experiences
The British traveler’s path to purchase A new study commissioned by Expedia Media Solutions explores the online and offline touch points that can influence the purchase journey for British travelers. More users now engage with travel content on mobile than desktop devices, nearly 28 million versus 25 million, respectively. Source: Hotel Marketing The British traveler’s path to purchase
Video: Expedia’s CEO weighs in on the travel industry Dara Khosrowshahi, Expedia’s chief executive officer, discusses the company’s strategy and the state of the online travel bookings industry with Bloomberg’s Alix Steel and Scarlet Fu on “Bloomberg Markets.” Source: Hotel Marketing Video: Expedia’s CEO weighs in on the travel industry
Kayak debuts voice-enabled travel search on Amazon Echo Amazon’s popular Echo device integrates with a number of third-party services. As of today, that includes Kayak, where you can now use the voice assistant to search for flight, rental car and hotel information. Source: Hotel Marketing Kayak debuts voice-enabled travel search on Amazon Echo