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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hilton’s new direct-booking discount comes with caveats

Hilton’s new direct-booking discount comes with caveats “Stop Clicking Around. Start Saving.” That’s the headline of Hilton’s new ad campaign, and the nub of its latest marketing push. But the company has encumbered its value proposition with an awful lot of if’s and but’s. Source: Hotel Marketing Hilton’s new direct-booking […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves

Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot – and their properties aren’t happy – when the chains offer lower rates on their own websites because then their listings on Booking.com won’t convert as […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline profit, sales rise above expectations as hotel bookings jump

Priceline profit, sales rise above expectations as hotel bookings jump Bookings grew 13% to $12 billion in the quarter, driven by double-digit growth in hotel and car rental reservations. The company expects solid travel bookings growth to continue. Source: Hotel Marketing Priceline profit, sales rise above expectations as hotel bookings […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline Group CEO: We have double the hotel bookings of Expedia

Priceline Group CEO: We have double the hotel bookings of Expedia While Expedia dominated headlines with its more than $6 billion worth of acquisitions in 2015, the Priceline Group needs to win the narrative back and CEO Darren Huston made his case about his company’s competitive advantages. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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