Direct bookings 9% more profitable for hotels, “billboard effect” a myth Based on analysis provided by Kalibri Labs, direct brand.com bookings continue to be significantly more profitable than OTA bookings. And there is only a slight likelihood (7 percent) that a consumer will visit an OTA and then return to brand.com to book. Source: Hotel Marketing Direct bookings 9% more profitable for hotels, “billboard effect” a myth
Hotel RevPAR growth decelerates according to PwC US Occupancy levels at US hotels have begun to stabilize after reaching peak levels in 2015, according to Hospitality Directions, the lodging forecast released today by PwC US. Source: Hotel Marketing Hotel RevPAR growth decelerates according to PwC US
HRG predicts business travel revenue to remain under pressure Business travel revenue will remain under pressure due to “aggressive” competitor pricing and a continued move by clients to online booking, Hogg Robinson Group predicted today. Source: Hotel Marketing HRG predicts business travel revenue to remain under pressure
U.S. hotel revenue growing, but slowing According to CBRE Hotels’ Americas Research’s 2016 edition of Trends® in the Hotel Industry, operating performance continued to improve in 2015, but at a much slower pace. Source: Hotel Marketing U.S. hotel revenue growing, but slowing