Facebook’s travel ramp could boost Expedia and hurt TripAdvisor Facebook’s increased focus on travel could increase competition for OTA and hotel chain ad budget, and that would present a very real risk for TripAdvisor given the potential inherent in Facebook’s relative audience, strength in mobile, and customer targeting capabilities. Source: Hotel Marketing Facebook’s travel ramp could boost Expedia and hurt TripAdvisor
Google’s quest to become our personal travel assistant – to be loved or feared? You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the world’s largest search engine was doing in travel. Everyone was grappling with the massive implications everyone of its products would have on their individual businesses. Source: Hotel Marketing Google’s quest to become our personal travel assistant – to be loved or feared?
Tug-of-war between hotel brands and OTAs likely to continue But according to this analyst, in the end it looks like that online travel channels, direct booking and other channels will coexist, albeit with lower commissions for third-parties, which should negatively impact OTAs but help hotel brands. Source: Hotel Marketing Tug-of-war between hotel brands and OTAs likely to continue
How Marriott delivers seamless, consumer-first experiences A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers. Source: Hotel Marketing How Marriott delivers seamless, consumer-first experiences