Marriott-Starwood hits another snag The bumpy road to Marriott International’s acquisition of Starwood Hotels & Resorts has a new pothole. It’s being challenged by the owners of Starwood-affiliated hotels in Chicago and New York who claim it would violate their exclusivity agreements. Source: Hotel Marketing Marriott-Starwood hits another snag
Hilton app integrates with Google Maps for room selection Guests staying at Hilton hotels now have the ability to choose their exact room, and what views they can expect, following the integration of Google Maps into the online booking process. Source: Hotel Marketing Hilton app integrates with Google Maps for room selection
Facebook extends dynamic ads to travel sector Facebook Dynamic Ads for travel empower travel advertisers to offer hotel options to people who have shown interest in taking a trip, either by browsing hotels or searching and purchasing a flight. Source: Hotel Marketing Facebook extends dynamic ads to travel sector
How TripAdvisor is changing hotel strategies TripAdvisor’s influence on travel booking continues to grow. It’s influence is evident in its search position, as it appears on the first page of organic search results for 99% of unbranded search terms. That’s why brands like Marriott have recognized working with TripAdvisor as inevitable. Source: Hotel Marketing How TripAdvisor is changing hotel strategies