TripAdvisor votes for apps over the mobile Web The hotel booking and review site aims to handle users regardless whether they visit through its apps, the mobile Web, tablets or desktop but TripAdvisor CEO Steve Kaufer sees apps as the future. Source: Hotel Marketing TripAdvisor votes for apps over the mobile Web
Mobile accounts for 52% of digital travel-related browsing Adobe released its Mobile Travel Report, which analyzed more than 15 billion visits to major U.S. travel, airline and hotel websites between 2014 and 2016. Source: Hotel Marketing Mobile accounts for 52% of digital travel-related browsing
Direct now cheaper than OTAs for majority of hotel searches? Checks on over 200 million price comparisons between supplier-direct and intermediaries for hotels around the world has found the hotel website is starting to turn things around, at least in terms of displayed rates. Source: Hotel Marketing Direct now cheaper than OTAs for majority of hotel searches?
Google app now delivering restaurant reviews Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Source: Hotel Marketing Google app now delivering restaurant reviews