How TripAdvisor is changing hotel strategies

How TripAdvisor is changing hotel strategies TripAdvisor’s influence on travel booking continues to grow. It’s influence is evident in its search position, as it appears on the first page of organic search results for 99% of unbranded search terms. That’s why brands like Marriott have recognized working with TripAdvisor as inevitable. Source: Hotel Marketing How TripAdvisor is changing hotel strategies