How Hilton is rising to the challenge of personalisation

How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How Hilton is rising to the challenge of personalisation

Booking.com’s COO on revolutionizing the way we travel

Booking.com’s COO on revolutionizing the way we travel Booking.com‘s Chief Operating Officer Gillian Tans tells The Next Web how the company’s consumer and data-driven culture has enabled it to grow from a small team of dedicated individuals into a global travel empire, serving more than 200 countries. Source: Hotel Marketing Booking.com’s COO on revolutionizing the way we travel