Global study: Millennials mobile use reshaping hospitality industry

Global study: Millennials mobile use reshaping hospitality industry A new report from Oracle Hospitality – Millennials and Hospitality: The Redefinition of Service – highlights the ways in which hospitality operators need to adapt their services to meet the individual needs of millennials. Source: Hotel Marketing Global study: Millennials mobile use reshaping hospitality industry

Strong digital presence primary tool in regaining hotel margins

Strong digital presence primary tool in regaining hotel margins As OTAs continue to move further along the travel journey, hotel brands must further differentiate themselves beyond the booking phase. Experiences that OTAs and home-sharing services cannot replicate and impeccable service will continue to serve as key differentiators in the coming years, according to a new report by L2. Source: Hotel Marketing Strong digital presence primary tool in regaining hotel margins