Why driving loyalty through customer experience is the future in hospitality

Why driving loyalty through customer experience is the future in hospitality While competition on price is unlikely to go away, customer experience will become increasingly important. Hotels that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. Source: Hotel Marketing Why driving loyalty through customer experience is the future in hospitality

Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign

Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points. Source: Hotel Marketing Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign

Tripadvisor leads the way in mobile traffic among travel sites

Tripadvisor leads the way in mobile traffic among travel sites US travelers are increasingly turning to mobile. It is estimated that almost 70% of all online travel bookings will be made on mobile devices by 2019. And when it comes to mobile engagement, some sites are strongly outperforming others. Source: Hotel Marketing Tripadvisor leads the way in mobile traffic among travel sites