The case for stopping OTAs use your brand terms in Google AdWords

The case for stopping OTAs use your brand terms in Google AdWords According to estimates by hotel marketing agency Mirai, almost 15% of your Booking.com business comes from Google AdWords conversions generated with your hotel’s brand name. How about stopping intermediates from using your trademark and occupying that space in Google AdWords with your ads? Source: Hotel Marketing The case for stopping OTAs use your brand terms in Google AdWords

European summer vacation bookings strong, despite terrorism fears

European summer vacation bookings strong, despite terrorism fears When it comes to summer travel, a strong dollar and cheaper airline tickets are overpowering terrorism fears. Travel agencies say they expect a very strong summer travel season, with bookings already filling up at top spots in popular destinations. Source: Hotel Marketing European summer vacation bookings strong, despite terrorism fears