TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm

TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm In the past, hotels were able to sky skyrocket to the top of TripAdvisor rankings on relatively few 5-bubble reviews. The new algorithm enhancements will results in a more accurate representation of a hotel’s performance over time, the company says. Source: Hotel Marketing TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm

Hilton checks in virtual reality push via 360-degree video experience

Hilton checks in virtual reality push via 360-degree video experience Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain’s Barbados resort. Source: Hotel Marketing Hilton checks in virtual reality push via 360-degree video experience