TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm

TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm In the past, hotels were able to sky skyrocket to the top of TripAdvisor rankings on relatively few 5-bubble reviews. The new algorithm enhancements will results in a more accurate representation of a hotel’s performance over time, the company says. Source: Hotel Marketing TripAdvisor targets “Fast-risers” with changes in its popularity ranking algorithm

Hilton checks in virtual reality push via 360-degree video experience

Hilton checks in virtual reality push via 360-degree video experience Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain’s Barbados resort. Source: Hotel Marketing Hilton checks in virtual reality push via 360-degree video experience

Will Google replace travel agents?

Will Google replace travel agents? That was one of the questions travel advisors were asking last week at the Virtuoso Symposium, as Google took the stage to provide an update on what the search-engine giant is doing in the travel industry. The company also offered suggestions on what hotels should do to meet the complex new challenges of a digital world. Source: Hotel Marketing Will Google replace travel agents?