Personalisation key in overall digital travel experience satisfaction

Personalisation key in overall digital travel experience satisfaction According to the latest eTravel Benchmark results from eDigitalResearch, personalised digital experiences are a growing trend amongst travel brands and a key driver behind Booking.com’s benchmark leading multichannel experience. Source: Hotel Marketing Personalisation key in overall digital travel experience satisfaction

What are hoteliers to make of the current, ambiguous state of the industry?

What are hoteliers to make of the current, ambiguous state of the industry? Hotel owners and data analysts at the Hunter conference stressed that while year-over-year performance for 2016 might not show the same leaps and bounds it did last year, that doesn’t mean performance is at a standstill or falling. Source: Hotel Marketing What are hoteliers to make of the current, ambiguous state of the industry?