What are hoteliers to make of the current, ambiguous state of the industry?

What are hoteliers to make of the current, ambiguous state of the industry? Hotel owners and data analysts at the Hunter conference stressed that while year-over-year performance for 2016 might not show the same leaps and bounds it did last year, that doesn’t mean performance is at a standstill or falling. Source: Hotel Marketing What are hoteliers to make of the current, ambiguous state of the industry?