Personalisation key in overall digital travel experience satisfaction According to the latest eTravel Benchmark results from eDigitalResearch, personalised digital experiences are a growing trend amongst travel brands and a key driver behind Booking.com’s benchmark leading multichannel experience. Source: Hotel Marketing Personalisation key in overall digital travel experience satisfaction
Asian hotel revPAR edges higher in Q1 Hotels in the Asia Pacific region experienced a small increase in occupancy and revPAR in the first quarter of 2016, although rates remained flat. Source: Hotel Marketing Asian hotel revPAR edges higher in Q1
What are hoteliers to make of the current, ambiguous state of the industry? Hotel owners and data analysts at the Hunter conference stressed that while year-over-year performance for 2016 might not show the same leaps and bounds it did last year, that doesn’t mean performance is at a standstill or falling. Source: Hotel Marketing What are hoteliers to make of the current, ambiguous state of the industry?
What drives hotel visibility on the new Expedia? In a sponsored piece for Tnooz, Expedia explains the specifics of what drives its Marketplace algorithm, and features like Accelerator and TravelAds that bring attention to nights that need some extra help. Source: Hotel Marketing What drives hotel visibility on the new Expedia?