Booking.com rejected as trademark The U.S. Trademark Trial and Appeal Board refused Thursday to register “Booking.com” as a trademark, ruling that the site’s name was generic for the travel agency services it would be used for. Source: Hotel Marketing Booking.com rejected as trademark
ASTA applauds Hilton for including agents in direct-booking campaign The American Society of Travel Agents said today it commends Hilton Worldwide for recognizing travel agents in its new ad campaign. Both ASTA and Hilton sat down for several “productive” discussions on several industry issues affecting both parties. Source: Hotel Marketing ASTA applauds Hilton for including agents in direct-booking campaign
HOTREC and TripAdvisor join forces to call for faithful behaviour on online review platforms HOTREC Hospitality Europe and TripAdvisor shine a spotlight on a challenge facing the travel industry – attempts at fraudulent activity on review sites – and raise awareness of how businesses can help combat the issue. Source: Hotel Marketing HOTREC and TripAdvisor join forces to call for faithful behaviour on online review platforms
The value of a hotel brand promise Recent findings by Deloitte show that a clearly defined and credible hotel brand promise can help generate rebooking, ancillary spending, and brand advocacy. Source: Hotel Marketing The value of a hotel brand promise