Digital hotel marketing goes mobile, as phone becomes main screen for marketing

Digital hotel marketing goes mobile, as phone becomes main screen for marketing Hotel digital marketing is rapidly going mobile, according to speakers at last week’s Digital Marketing Strategy Conference conducted by the Hospitality Sales & Marketing Association International. What does this mean for hotel marketers who are trying to reach elusive travelers? Source: Hotel Marketing Digital hotel marketing goes mobile, as phone becomes main screen for marketing

Expedia’s top tips on using creativity and data science to boost your brand

Expedia’s top tips on using creativity and data science to boost your brand Speaking at the Programmatic Summit 2016 in Sydney, Walia revealed that in the past 18 months, Expedia has focused on understanding the potential of programmatic in order to become more creative with its branding, marketing and advertising strategy. Source: Hotel Marketing Expedia’s top tips on using creativity and data science to boost your brand