OTAs embrace “personalized pricing” A new report has found, that OTAs use web cookies data to increase hotel prices for people who have repeatedly visited them or viewed a particular hotel listing multiple times. Source: Hotel Marketing OTAs embrace “personalized pricing”
Google rolling out new Tag like attribute for hotel listings Remember back in 2010 when Google rolled out “Tags” to allow for paid enhancement of your local listing? Well, at least in the Hotel world, its deja vue all over again as these paid insertions into the free Local Pack seem to have made a comeback. Source: Hotel Marketing Google rolling out new Tag like attribute for hotel listings
Booking.com goes to court to try to get trademarks Booking.com has run into a wall trying to get trademarks related to its namesake, and it’s going to court to overturn U.S. Patent and Trademark office decisions. The USPTO argues that Booking.com is merely descriptive of the travel services that the site offers, so it can’t be trademarked. Source: Hotel Marketing Booking.com goes to court to try to get trademarks
Airbnb to travelers: Don’t be a tourist, “Live There” Airbnb’s new campaign is aimed at younger travelers, or at least those young in spirit. It’s focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. Source: Hotel Marketing Airbnb to travelers: Don’t be a tourist, “Live There”