Airbnb to travelers: Don’t be a tourist, “Live There” Airbnb’s new campaign is aimed at younger travelers, or at least those young in spirit. It’s focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. Source: Hotel Marketing Airbnb to travelers: Don’t be a tourist, “Live There”
Condé Nast Traveler debuts hotel hot list on Snapchat Condé Nast Traveler is giving Snapchat the exclusive for its annual hotel “Hot List” to reach the messaging app’s coveted young readers. Source: Hotel Marketing Condé Nast Traveler debuts hotel hot list on Snapchat
Cornell study: Hotels shouldn’t overdo responses to online reviews A new study from Cornell University suggests that hotel guests appreciate substantive responses to negative reviews, but operators should go easy on review responses. The study found that revenue levels increase as the number of management responses increases, but only to a point. Source: Hotel Marketing Cornell study: Hotels shouldn’t overdo responses to online reviews
Hyatt’s book-direct initiative targets Global Distribution Systems Unlike Hilton and Marriott, Hyatt’s discounted rates of “up to 10 percent” off for Gold Passport members are not available in global distribution systems. Hyatt suggests travel agents go to its website to book the rates. Source: Hotel Marketing Hyatt’s book-direct initiative targets Global Distribution Systems