Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points. Source: Hotel Marketing Marriott scores 69% mobile engagement rate with social-enabled loyalty campaign
Tripadvisor leads the way in mobile traffic among travel sites US travelers are increasingly turning to mobile. It is estimated that almost 70% of all online travel bookings will be made on mobile devices by 2019. And when it comes to mobile engagement, some sites are strongly outperforming others. Source: Hotel Marketing Tripadvisor leads the way in mobile traffic among travel sites
Travel has entered era of ‘cyber insecurity’ That is the view of security specialist and political scientist Pete Singer, who told the World Travel and Tourism Council (WTTC) summit in Dallas that cyber fraud cost an estimated $500 billion globally last year and the annual bill is estimated to hit $2,000 billion by 2019. Source: Hotel Marketing Travel has entered era of ‘cyber insecurity’
Airbnb forges trail to the mountains Unlike most lodging conferences where Airbnb is considered Public Enemy #1, the company found a receptive audience at last weeks Mountain Travel Symposium. The company presented its efforts to provide a fuller experience than merely providing a lodging unit. Source: Hotel Marketing Airbnb forges trail to the mountains