White paper: The changing face of revenue management Revenue management has transitioned from being one of the most under-loved, and often misunderstood, hotel departments to becoming a central force in a hotel’s ability to manage demand and drive pro tability. Source: Hotel Marketing White paper: The changing face of revenue management
Digital hotel marketing goes mobile, as phone becomes main screen for marketing Hotel digital marketing is rapidly going mobile, according to speakers at last week’s Digital Marketing Strategy Conference conducted by the Hospitality Sales & Marketing Association International. What does this mean for hotel marketers who are trying to reach elusive travelers? Source: Hotel Marketing Digital hotel marketing goes mobile, as phone becomes main screen for marketing
Expedia’s top tips on using creativity and data science to boost your brand Speaking at the Programmatic Summit 2016 in Sydney, Walia revealed that in the past 18 months, Expedia has focused on understanding the potential of programmatic in order to become more creative with its branding, marketing and advertising strategy. Source: Hotel Marketing Expedia’s top tips on using creativity and data science to boost your brand
GTA thinking out loud a future GTA anchors itself on a Vision 2020 as parent Kuoni Group puts itself up for sale and travel distribution continues to be fast changing. The company’s mission is to reduce the complexity in the next few years. Source: Hotel Marketing GTA thinking out loud a future