Booking.com anticipates mobile users’ purchase intent with AI-driven experience Booking.com sought to integrate the latest technologies into its newest product, which aims to personalize travelers’ experiences and anticipate their purchase intent based on previous preferences. Source: Hotel Marketing Booking.com anticipates mobile users’ purchase intent with AI-driven experience
Business travel prices to increase marginally or remain flat for 2017 GBTA’s Global Travel Price Outlook for 2017 shows only marginal increases or flat travel prices, but for 2017, the key to building successful travel programs will be watching and reacting to an ever-changing global landscape. Source: Hotel Marketing Business travel prices to increase marginally or remain flat for 2017
Who’s booking billion in business travel spend? Concur released its State of Business Travel 2016 report, delivering a comprehensive look at where and how business travelers are spending. Source: Hotel Marketing Who’s booking billion in business travel spend?
How hotels can create a more convenient customer experience There’s only one way for the hospitality industry to go and that’s toward a more user centric, convenient delivery. It’s already underway and staying at a hotel is about to get better. Source: Hotel Marketing How hotels can create a more convenient customer experience