Indian OTA Ibibo lands 0M Ibibo Group, which claims to be India’s largest online travel group, has raised $250 million in new funding. The new funding will be spent on its hotels vertical and technology. Source: Hotel Marketing Indian OTA Ibibo lands 0M
Instagram now among top five travel marketing channels More than 60 per cent of travel companies are now using Instagram as part of their marketing according to new research. Although Facebook was the clear winner, a number of newer networks have made inroads alongside Instagram, with Pinterest, Vimeo, Foursquare and Tumblr also making the top 10. Source: Hotel Marketing Instagram now among top five travel marketing channels
The problem with Expedia’s new “bidding” market Nearly every hotel on this rock we live on uses Expedia and/or one of its subsidiaries as a booking channel. If we can agree here, then illustrating Accelerator as a money milking machine will be vastly simplified. Source: Hotel Marketing The problem with Expedia’s new “bidding” market
Booking.com now recommends hotels by passion The company has soft-launched a new feature, called Passion Search, which recommends destinations and hotels based on interests like stargazing, spicy food, gambling, or mountaineering. Source: Hotel Marketing Booking.com now recommends hotels by passion