Wego launches native mobile advertising solutions Wego.com, the leading travel search site in the Asia Pacific and Middle East, announces the launch of Native Advertising Solutions for mobile. Source: Hotel Marketing Wego launches native mobile advertising solutions
Analysis: The direct booking challenge It is becoming clear that the global hotel chains are getting serious in their approach to the OTAs. Not only are they baulking at the commissions the OTAs charge them, but they also fear that their expensively established brands are being devalued by the OTAs’ price-orientated approach. Source: Hotel Marketing Analysis: The direct booking challenge
Why you may want to book your next hotel room directly It’s not just the big national chains that are sweetening the deal for direct bookers. In Hawaii, hotel management company Aqua-Aston Hospitality gives direct bookers at many of its hotels a $20 daily Starbucks gift card, for instance. Source: Hotel Marketing Why you may want to book your next hotel room directly
Direct digital distribution powers Premier Inn growth The UK’s largest budget hotel chain, Premier Inn, increased direct digital distribution – sales on its own website – to 86% in the 2015-16 financial year. Source: Hotel Marketing Direct digital distribution powers Premier Inn growth