Hotel loyalty programs should balance economic and social benefits What researchers call the “distinct natures” of social and economic rewards offer some insights into how hotels can attract customers and maintain their long-term loyalty. Source: Hotel Marketing Hotel loyalty programs should balance economic and social benefits
Independent hotels increasingly dependent on OTAs Hotrec’s second hotel distribution study – based on responses from over 2000 hoteliers in Europe – show an increasing dependency of hotels on OTAs, as nearly one out of four overnights was generated through this channel in 2015. Source: Hotel Marketing Independent hotels increasingly dependent on OTAs
Booking.com explains its new Booking Messages platform Still in its early stages, Messages is being introduced to Booking.com’s accommodation partners in phases but is currently being used by 150,000 accommodation providers. Source: Hotel Marketing Booking.com explains its new Booking Messages platform
How Airbnb combats hotel surge pricing In an interview with Bloomberg yesterday, Kayak’s CEO Steve Hafner notes that Airbnb is hampering hotels’ tried-and-true method of surge pricing. Source: Hotel Marketing How Airbnb combats hotel surge pricing