Direct digital distribution powers Premier Inn growth The UK’s largest budget hotel chain, Premier Inn, increased direct digital distribution – sales on its own website – to 86% in the 2015-16 financial year. Source: Hotel Marketing Direct digital distribution powers Premier Inn growth
Cinven in ‘final talks’ to buy Hotelbeds Private equity firm Cinven is reported to be in final talks over buying Tui’s Hotelbeds unit for at least €1 billion. The company is understood to be up against EQT, a Scandinavian investment group that recently bought Swiss travel company Kuoni. Source: Hotel Marketing Cinven in ‘final talks’ to buy Hotelbeds
Why restaurants need a hyper-local influencer marketing strategy The founders of Pizza Pilgrims know a thing or two about influencer marketing. Co-founder James Elliot shared some insights into the company’s influencer strategy at a recent AdWeek event. Source: Hotel Marketing Why restaurants need a hyper-local influencer marketing strategy
Nine habits of highly effective hotel marketers Hotels are too quick to abandon strategies that do not provide immediate and tangible returns, limiting their ability to evolve and address new challenges. Here are nine habits to strenghten your hotel distribution and marketing. Source: Hotel Marketing Nine habits of highly effective hotel marketers