How hotels can compete for revenue against the growing threat of Airbnb

How hotels can compete for revenue against the growing threat of Airbnb Hotels that are aware of the increased value-consciousness of travelers may better hold market share against the Airbnb threat if value added features, creative bundling and rate parity are strategically executed and marketed. Source: Hotel Marketing How hotels can compete for revenue against the growing threat of Airbnb

Starwood Hotels transforms social influencers into travel agents

Starwood Hotels transforms social influencers into travel agents Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property. Source: Hotel Marketing Starwood Hotels transforms social influencers into travel agents