Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves

Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves The argument of Priceline Group CEO Darren Huston is that chains are shooting themselves in the foot – and their properties aren’t happy – when the chains offer lower rates on their own websites because then their listings on Booking.com won’t convert as well as they should. Source: Hotel Marketing Priceline ‘doesn’t appreciate’ hotel chains’ direct-booking moves