Best hotel loyalty program promotions for spring Hotels offer seasonal promotions to spice up business in slower periods of the year or to encourage people to stay more often with a particular brand in hopes that they will become loyal followers. Source: Hotel Marketing Best hotel loyalty program promotions for spring
Four in five travelers booking on hotel websites abandon their reservations While it’s conceivable that many of those users are just browsing casually to check availability for their preferred dates, 13% cite the extended booking process as the reason for their frustration – suggesting that hotels could benefit from streamlining the reservation procedure. Source: Hotel Marketing Four in five travelers booking on hotel websites abandon their reservations
Expedia shifting focus to better serve China outbound market Expedia is switching gears to better serve the Chinese outbound market following the sale of its majority stake in OTA eLong to Ctrip last year, which massively downsized Expedia’s presence in China. Source: Hotel Marketing Expedia shifting focus to better serve China outbound market
Women book business travel earlier, saving companies millions The demand for business travel is gender-independent, but men and women demonstrate different travel habits that impact the bottom line. But what about when planning travel? Do gender differences show up there, and if so, how? Source: Hotel Marketing Women book business travel earlier, saving companies millions