How Starbucks sees loyalty programs evolving In this age of interaction, consumers are leaning toward highly personalized loyalty programs. This week, Starbucks released a revamped rewards program and app to meet that emerging demand. Source: Hotel Marketing How Starbucks sees loyalty programs evolving
Hotels craft inviting image with user-generated content With 40% of millennials relying on user-generated content to determine their travel plans, Luxury Hotel brands have begun integrating UGC more broadly across site pages. Source: Hotel Marketing Hotels craft inviting image with user-generated content
How Hilton is rising to the challenge of personalisation While data and analytics are quite complicated pieces of the process, the most complicated is changing people and processes, says Jonathan Wardman, VP CRM, Hilton Worldwide who, in this presentation, outlines a framework for tackling the challenge. Source: Hotel Marketing How Hilton is rising to the challenge of personalisation
Booking.com’s COO on revolutionizing the way we travel Booking.com‘s Chief Operating Officer Gillian Tans tells The Next Web how the company’s consumer and data-driven culture has enabled it to grow from a small team of dedicated individuals into a global travel empire, serving more than 200 countries. Source: Hotel Marketing Booking.com’s COO on revolutionizing the way we travel