Priceline Group CEO: We have double the hotel bookings of Expedia While Expedia dominated headlines with its more than $6 billion worth of acquisitions in 2015, the Priceline Group needs to win the narrative back and CEO Darren Huston made his case about his company’s competitive advantages. Source: Hotel Marketing Priceline Group CEO: We have double the hotel bookings of Expedia
Priceline Group says fifth of room nights on Booking.com go to business travelers Booking.com is “feeling positive” about the changes it has made in recent months to attract more business travellers as it is seeing a continued shift in the split between types of users on the service – with 20% going the way of business travelers. Source: Hotel Marketing Priceline Group says fifth of room nights on Booking.com go to business travelers
Priceline Group spent .8 billion on online advertising in 2015 The online ad spend is a jump upwards from $2.4 billion in 2014, although the cost of its offline activity has decreased from $230 million. Other sales and marketing services cost the company $353 million, up from $310 million in 2014. Source: Hotel Marketing Priceline Group spent .8 billion on online advertising in 2015
Hilton promotes direct bookings with discounts A new campaign that debuted during the Grammy Awards, Hilton told potential guests to “stop clicking around” to look for the best hotel deal – the best rates are on its own website. The company is offering discounts of up to 10 percent for loyalty program members who book direct. Source: Hotel Marketing Hilton promotes direct bookings with discounts